How to Use the Top of the Funnel

There was a time when the marketing funnel was nothing more than a numbers game. Grow your target audience and the increase in prospects entering the funnel guarantees a high number of leads exiting the funnel. However, it rarely works out that way. It’s time to do away with this outdated approach. Focusing on a […]

4 Ways to Get More B2B Sales Leads

You’ve heard it before, but it bears repeating: A business is only as successful as the sales leads that it generates. The new year, then, is a good time for your company to reevaluate its all-important sales lead engine – continue to develop and utilize the tactics that work, scrap the ones that don’t, and […]