How Your Growth Score can Help you Speed Up Your B2B Sales Engine
We developed Growth Score to help business leaders quickly scan their businesses for visible patterns and problems … a diagnostic tool that helps businesses define their Growth Stages and identify obvious opportunities to sequence and improve their strategies.
Questions to Consider Before Rebranding Your Company
Strategic questions to ask before you consider a rebranding endeavor.
Customer Acquisition Cost (CAC): What It Is and What It Means to Your Business
Small to medium-sized business owners and CEOs of large corporations alike should be keenly interested in a unique metric: CAC, (or Customer Acquisition Cost). CAC is one of the most important key performance indicator of a company’s financial health, and can yield several important insights into the effectiveness of sales and marketing efforts. What exactly does […]
A B2B Marketing Strategy Framework
A B2B marketing strategy is your business’ plan to identify a brand, establish a voice, and market your product or services to those who could benefit from it. With any industrial marketing strategy, there are key components that should come together to create a solid base and plan of attack for getting the word out […]
How to Grow Your Business without Crashing and Burning it Down
If you think about the health of your business like the developmental milestones of a human being, you’ll have a good metaphorical framework to consider what your business will need at each growth stage. Growing your business can be painful. It can and WILL stretch your resources. In order for you to see it grow […]
What are the Most Important Marketing Metrics to the CEO?
As an executive, you don’t have much time to mine through exhaustive data. Both the C-Suite and team member need to prioritize a few key metrics to take a snapshot of the organization’s performance.
CRM Lead Status Examples and Best Practices
Before investing in a CRM system or organizing your customer base to improve the management of your customer customer acquisition or customer service processes, you’ll want to get a good handle on the foundational building blocks of your sales funnel to best manage your pipeline and your overall sales team. Although you can further describe […]
How to Write a Value Proposition that Drives Sales
If your prospects understand what you do and what’s in it for them, good for you. You’re in a good starting place to start building a value proposition to separate your brand from similar businesses in your category. A value proposition in marketing doesn’t simply explain what you do. A compelling value proposition also describes […]
How To Calculate Customer Lifetime Value to Drive Strategic Decisions
One of the biggest challenges that marketers face is justifying their investments. How much should your business spend to acquire a new customer? If you spend too much, you’ll eventually go out of business. If you don’t invest enough, you might be missing opportunities to grow – much to the delight of your better-informed competitors. […]
Brand Naming Strategies
The name of your brand, company, or product can be an important differentiator. These strategic factors can guide your brand naming process.