Customer Acquisition Cost (CAC): What It Is and What It Means to Your Business

cost of customer acquisition

Small to medium-sized business owners and CEOs of large corporations alike should be keenly interested in a unique metric: CAC, (or Customer Acquisition Cost). CAC is one of the most important key performance indicator of a company’s financial health, and can yield several important insights into the effectiveness of sales and marketing efforts. What exactly does […]

How To Calculate Customer Lifetime Value to Drive Strategic Decisions

One of the biggest challenges that marketers face is justifying their investments. How much should your business spend to acquire a new customer? If you spend too much, you’ll eventually go out of business. If you don’t invest enough, you might be missing opportunities to grow – much to the delight of your better-informed competitors. […]