Customer Acquisition Cost (CAC): What It Is and What It Means to Your Business
Small to medium-sized business owners and CEOs of large corporations alike should be keenly interested in a unique metric: CAC, (or Customer Acquisition Cost). CAC is one of the most important key performance indicator of a company’s financial health, and can yield several important insights into the effectiveness of sales and marketing efforts. What exactly does […]
What are the Most Important Marketing Metrics to the CEO?
As an executive, you don’t have much time to mine through exhaustive data. Both the C-Suite and team member need to prioritize a few key metrics to take a snapshot of the organization’s performance.
How To Calculate Customer Lifetime Value to Drive Strategic Decisions
One of the biggest challenges that marketers face is justifying their investments. How much should your business spend to acquire a new customer? If you spend too much, you’ll eventually go out of business. If you don’t invest enough, you might be missing opportunities to grow – much to the delight of your better-informed competitors. […]