Your business goals are far more than abstract ideas about what you’d like to see happen. Failing to meet them can leave you stagnant, without the growth that you’re hoping for; it can leave you floundering in a fast-paced market; and, in some cases, it can even lead to the need to shut your business […]
If you think about the health of your business like the developmental milestones of a human being, you’ll have a good metaphorical framework to consider what your business will need at each growth stage. Growing your business can be painful. It can and WILL stretch your resources. In order for you to see it grow […]
Most executives are relentlessly focused on finding the next source of revenue, but there’s a good argument for having an exit plan at even the earliest stages of your firm’s growth. Someday, you’re going to want to get out, cash out, retire, or reinvest your profits elsewhere. At the same time, you might like to leave […]
How mindfulness can help you improve the essential leadership skills required to manage a more profitable business.
This simple framework can help you quickly diagnose your sales funnel and set some practical, specific SMART goals for your business. Learn how to use our calculator to gather the information you need to crunch your own numbers.
Ultimately, your website is not about your business; it’s about your prospects and customers – the questions that they’re asking and the problems that they need solved. Your website’s job is not to be your virtual business card or digital portfolio; its function is to show to your audience that you understand their challenges and […]
There’s not much debate about the potential success of an effective inbound marketing program. The methodology, once a revolutionary marketing approach, is now recognized as a practical, evolutionary response to changes in behavior. Most notably, customers are empowered to drive the majority of the buying process and conduct their own research before ever contacting a […]
Most of the trouble with marketing comes with the words that we use. Rapidly-evolving words, disciplines, and then specializations, have made businesses pretty complicated environments to manage. When you’re always chasing knowledge and the concepts seem just out of reach, getting access to that knowledge can be threatening to your credibility. Worse yet, technology is […]