7 Ways that B2B Companies Can Increase Facebook Reach

Are you one of the many B2B companies struggling with your engagement, and, more importantly, your results from your Facebook marketing strategy? Likes are great, but you need leads. Social media can produce impressive results, but not overnight. It’s all about connecting with your audience, having an open communication, and building trust over time. Understand […]

The 80/20 Rule: Are You Doing Social Media Right?

The 80/20 rule states that 80% of results are driven by 20% of factors. In sales, it means that 80% of business is driven by 20% of customers, and in marketing, it means 80% of leads are generated by 20% of marketing approaches. However, what are the implications for the rule with respect to the […]

5 Ways Social Marketers Can Win at Content Marketing and Creation

Since social signals are considered by search engines while ranking websites, it is crucial for marketers to improve their online presence with the quality on their online content. Content Marketing and Creation Marketers keep looking for new ways to creative unique and compelling content. Some excel in what they do while the efforts of others go […]

5 Social Media Marketing Tips for Beginners and Professionals

It doesn”t matter if you”re a small business or a large corporation. Every marketer has a desire, nay, a NEED, to connect with your target audience on a deep and personal level. If you listen to what your target audience is asking for, you can use social media marketing to point them in the right […]

How to Build Your LinkedIn Network Without (Completely) Looking Like a Stalker

Do you want to get more use and learn how to drive more leads with Linkedin but struggle to build meaningful connections? Are you tired of spam invitations and dubious endorsements and want to put the full potential of LinkedIn to work for your company or personal brand? If you’ve followed all the online wisdom regarding […]

Why You Should Be Using LinkedIn to Generate New Business Leads Right Now

If business professionals understand that no two markets are the same, then why do so many assume that all markets are serviced by the same social media website? Answering this question comes down to understanding the value of LinkedIn for generating business leads versus other social websites. Unfortunately, a number of companies make the all […]