What Do You Call an Asset with No ROI?

We expect an asset to pull more than its own weight: It needs to generate more revenue than it’s worth in order to be a vital part of your sales pipeline. Because of this, determining the ROI of assets is one of the most important aspects of any business, but some assets have proven very […]

3 Fortune 500 Marketing Strategies Your Business Can Adopt

You probably don’t have a six-figure advertising budget. Or a team of marketers working around the clock to promote your brand. Or a squadron of sales execs with MBAs at your command. But that doesn’t mean you can’t learn some valuable marketing lessons from those that do. A solid marketing plan is the lifeblood of […]

How to Market Your Business Better in 2016

Reviewing the digital marketing strategies of the past year is a great way to determine how to market your business in the New Year. For instance, what were the up-and-coming trends of 2015 and how will your B2B marketing strategy leverage these marketing solutions so that you’re generating more leads, uncovering more opportunities and keeping […]

What's On the Horizon for B2B Marketing in 2016?

The B2B marketing landscape is nothing if not fluid. Each year, established trends evolve and new strategies emerge. It’s essential to keep up with them to remain competitive. What’s in store for 2016? As the Content Marketing Institute @cmicontent and Marketing Prof’s new Benchmarks, Budget, and Trends report leads us to believe, 2016 will usher […]

How to Fix a Leaky Sales Funnel

Let’s assume your enterprise is a design firm operating in the architectural, engineering and construction (AEC) industry. Your customers see you as an engineering powerhouse with solid design capabilities and an unmatched skillset. However, without these key accounts, your revenue would plummet. You’ve increased leads with new prospects, but they’re not getting converted. You have […]

What You Should Know About Value-Based Pricing

For years, Ben & Jerry’s barely broke even. Each year, they’d try to increase profit by eliminating waste, cutting operational costs and increasing revenue. Yet, no matter how much revenue increased, or how much costs were cut, Ben & Jerry’s was never more than break even. That all changed when they upped their prices and […]

Key Performance Indicators in the Middle of the Marketing Funnel

So you’ve managed to make sure that the top of your funnel is full of high-quality prospects, ones that have a high probability of becoming qualified leads and ones who fit the criteria for becoming paying customers. However, what kind of key performance indicators (KPIs) need to be tracked so that you’re properly moving prospects […]

How to Use the Top of the Funnel

There was a time when the marketing funnel was nothing more than a numbers game. Grow your target audience and the increase in prospects entering the funnel guarantees a high number of leads exiting the funnel. However, it rarely works out that way. It’s time to do away with this outdated approach. Focusing on a […]

How to Use Key Performance Indicators to Measure Client Satisfaction

Key Performance Indicators (KPIs) are key indicators used to measure the success or performance of a business and are most commonly used to measure sales, cash and products. In any business, client retention is just as important as sales, but so often I see my clients forgetting to measure it or measuring the wrong things. I’ve learned from making […]

Why Your B2B Campaign Needs to Be Planned, Personalized, and Implemented for Humans

It’s time to do away with the perception that large enterprises are faceless, nondescript entities. In fact, they’re anything but. They’re run by people just like you, ones who are online searching for answers and ones who want to be seen as more than just a number. Adding that “human touch” to your B2B marketing […]