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Buyer Persona Workbook. Your Essential Research Guide for Content Marketing

This essential workbook will help you understand how to categorize your target audiences into useful, generalized representations of your ideal customers. A “persona” is the output of a market research process to understand the perceptions, needs, behaviors, and motivations of your different groups of customers. Therefore, personas are required research initiatives to ensure your content is aligned with the motivations and buying process of your customers.

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