How to avoid common SEO mistakes that are killing your search rankings

Before you redesign your website, make sure that you have planned for the essential SEO requirements that could have adverse consequences on your search rankings, and affect your ability to drive qualified leads.

This guide identifies common mistakes that could otherwise be avoided in the strategic planning process to ensure that your site is found including: how to audit your site for common errors, 301 redirects, backlinks, responsive design, URL structures, tracking codes, and much more.

Includes guidelines and insights from leading SEO experts on the must-have requirements to keep the search equity that you have earned.