Your business goals are far more than abstract ideas about what you’d like to see happen. Failing to meet them can leave you stagnant, without the growth that you’re hoping for; it can leave you floundering in a fast-paced market; and, in some cases, it can even lead to the need to shut your business down. Meeting your business goals is critical for your entire team: you, your employees, and even your customers. Have you been struggling to reach all of your business goals? Consider how you can move forward more effectively.
Checking Your Goals
If you’ve noticed that you fail to meet your business goals quarter after quarter, there’s a strong likelihood that something is wrong–and it could be that you aren’t setting the right goals for your business. There are several ways this could happen:
You aren’t setting goals at all. Business goals are important: they show you what you’d like to accomplish for your business in the coming quarter, year, or longer period of time. Your business goals give you something to strive for: a measuring stick for how your business is performing. Your goals will also help you shape key decisions as you move forward with your business. Is Path A or Path B the right one for you? When you know your business goals, it’s easy to make a decision. Will a job benefit your business, or is it shaping up to be more trouble than it’s worth? Once again, knowing what your business goals are can help you move forward more effectively.
You’re setting the wrong kind of goals. Setting SMART goals–goals that are specific, measurable, attainable, relevant, and time-oriented–can go a long way toward improving your ability to meet them. Even better, however, try GPCT goals. GTPC stands for goals, plans, challenges, and timing. This is a unique strategy used by REVX that can help you develop a much more effective strategic plan.
Creating GPCT Goals
GPCT goals will allow you to make amazing challenges to your marketing strategies, connect more effectively with your customers, and increase your sales. With these goals, you’ll walk through several important strategies and planning efforts.
Level one: Awareness. You’re aware that you need to improve your marketing. Something isn’t working, and you’re failing to accomplish your overall goals.
Level two: Defining. At level two, you’ll be able to explain why you need to improve your marketing. You’ll develop more focused goals and understand how marketing can be used to increase your awareness, your leads, your conversions, and your sales, leading to higher revenue for the company as a whole.
Level three: Understanding consequences. At level 3, you don’t just have goals. You also know what happens if you fail to achieve them.
What Happens When Your Goals Fail?
As you watch goal after goal fail, you may find yourself starting to wonder how important they really are. What will actually happen if you fail to achieve your goals? Try imagining it. Go ahead. Close your eyes and really think about where you’ll be if your goals fail. What will it mean to you? More importantly, what will it mean to your business? Now, imagine where you’ll be if you do manage to successfully achieve your goals. What’s the difference? In many cases, this simple exercise can help catapult you forward, giving you the incentive you need for success.
As a matter of priority, you might even consider that you shouldn’t waste your time on a goal without any consequences. If there’s no pain associated with a particular goal, you’re probably not focusing on the right objectives. To create the kind of momentum in your business that leads to a sustainable competitive advantage, you need to focus on the biggest priorities that will generate the greatest impact. Those goals don’t come cheap and missing them should hurt.
Now What?
You’ve identified your goals. You’ve considered the consequences. Now what? You need a team of experts who will partner in your business’s growth and help you achieve those goals: a partner that will help with motivation, provide help when you need it, and offer you advice throughout the process. At REVX, your goals are at the center of every initiative. We start with the Growth Score diagnostic tool to help us understand your company’s performance and your capacity for growth. Then, after your free consultation, we’ll jump into developing a strategy that achieves your goals and objectives while aligning with your mission and value.
Are you ready to start meeting your goals? Do you want to see the difference it can make in your business when you’re able to genuinely achieve those goals? Contact us today to schedule your free assessment or to learn more about how we can help make your goals reality.
